On June 4, 2025, First Lady Melania Trump addressed participants at a Federal Trade Commission (FTC) workshop titled “The Attention Economy: How Big Tech Firms Exploit Children and Hurt Families.”

In her speech, she reaffirmed her commitment to protecting children and youth in the digital landscape, stressing the necessity for federal policies that empower parents and youth while holding technology companies accountable for their contributions to child safety. Mrs. Trump also acknowledged FTC Chairman Andrew Ferguson for his leadership in child protection and recognized the significance of cross-sector collaboration to tackle these challenges.

The workshop coincided with the recent passage of the ‘TAKE IT DOWN Act,’ a substantial legislative measure that allows families to request the removal of non-consensual explicit imagery online, including content generated by artificial intelligence. Mrs. Trump played a vital role in advocating for this law through her ‘BE BEST’ initiative, which aims to promote the well-being and safety of children, particularly in online environments. Her message reflects a continuous commitment to working with various stakeholders to identify solutions that protect children from online harm and support their healthy development.

In her remarks, Mrs. Trump shared inspiring stories of survivors and families impacted by issues such as non-consensual intimate imagery and deepfake abuse. She expressed hope that the workshop’s outcomes would help shape effective federal policies prioritizing children’s safety in the digital age. By encouraging dialogue and cooperation, the First Lady seeks to enhance efforts that ensure a safer online environment for the younger generation.

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