The article discusses the launch of ‘America by Design’, a national initiative led by the President aimed at enhancing the design and usability of federal services in both digital and physical formats. This initiative seeks to address the challenges posed by outdated government systems, which often lead to inefficient user experiences and high maintenance costs. To support this effort, a National Design Studio will be established, along with the appointment of a Chief Design Officer responsible for coordinating efforts across various agencies and attracting top design talent.

The Chief Design Officer will collaborate with agency heads to implement the initiative, focusing on improving websites and physical locations that significantly affect the daily lives of Americans. Agencies are expected to deliver initial results by July 4, 2026, and will be encouraged to adopt standardized design practices to foster public trust in government services. The initiative also underscores the importance of working in partnership with design experts and research firms to ensure the recruitment of skilled professionals from the private sector.

General provisions of the initiative clarify that it does not change existing legal authorities or create enforceable rights against the government. The order emphasizes the need to enhance the public’s experience when interacting with government services, aiming for a more efficient and aesthetically pleasing approach. This initiative represents a significant step toward modernizing federal services and improving the quality of life for citizens across the nation.

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